The phrasing truly expresses the vision and working essence of Atra. And our love for Craft’. Let's give it some more meaning.....
The Edge'... speaks about creating a new style in the changing world and further enhancing its aesthetics.
Our Effort'... to see it in a unique way and give it a new look while retaining its old charm.
Giving it an edge doesn't imply it isn't edgy at its core. Each craft is incredibly beautiful in the original. This simply includes sustaining it and adapting it to the modern world. The belief, that change and adaptation is a natural phenomenon perpetuates continuity. By acknowledging this basic concept, we are one step closer and focusing on giving new aspects to our wonderful crafts.
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